I also thought the article on ads that ran on Ars Technica was pretty dumb.

When some company starts paying for my $3,000 of computer gear, my $60 a month internet connection, and my power to run it all, I will look at their ads.

Until then, no deal.

And this won’t be solved until micropayments occur, which will be never, likely, given the oligopolgy status of Mastercard and Visa and their regulatory capture.